Marketing:

Strategy, Content Creation, Advertising, Social Media, Partnership

Secret Project Festival made its debut at the iconic Amsterdam Dance Event on October 16, 2021 with a sold out event.

With its roots originating in Los Angeles, Secret Project is notorious for fusing world-class music curation with its local street art aesthetic. Secret Project has strived to always bring art, culture, breathtaking audiovisuals, and underground music together to create a cutting-edge environment for its visitors.

Campaign Highlights:

• first time launching the Secret Project brand in an International/European market

• first festival showcase presented by Insomniac at Amsterdam Dance Event

• sold out debut 20k total attendance