HARD Summer 2024

Marketing & Creative Director

Marketing:

Brand Strategy, Content Creation, Story Telling, Advertising, Social Media, Partnerships

The HARD Summer 2024 campaign seamlessly blended 2000s nostalgia with today’s trends, creating a connection that resonates with modern music fans. From start to finish, the theme came to life through dynamic content like a flip-phone teaser, retro Windows PC graphics, iPod and CD mixtape designs, “As Seen on TV” infomercial, magazine-style photoshoots, a DVD-inspired after-movie, and more.

Directed and oversaw a team of managers across each marketing vertical: paid advertising, social media, out of home, email and web, public relations, influencers, and radio.

Creative:

Brand Identity, Art Direction, Video Direction, Experiential

Collaborated with a team of designers, video editors, and animators to conceptualize and develop the brand identity for HARD Summer 2024.

Maintained and upheld brand standards through creative directing and having final approval over all creative assets for the HARD brand including digital web and social assets, print and out of home, videos and trailers, and merchandise.

Directed and approved on-site decor, art installations, and signage.

Directed and oversaw a team of photographers, videographers, and designers on-site during the festival.