HARD Summer 2022 Sr. Marketing Manager & Creative Lead
The 2022 campaign launched the expansion of HARD Summer to three days for the first time ever.
Marketing:
Strategy, Social Media, Content Creation, Advertising
Managed and oversaw a team across each marketing vertical: paid advertising, social media, out of home, email and web, public relations, influencers, and radio.
Creative:
Brand Identity, Art Direction, Video Direction
Collaborated with a team of designers, video editors, and animators to conceptualize and develop the brand identity for HARD Summer 2023.
Maintained and upheld brand standards through creative directing and having final approval over all creative assets for the HARD brand including digital web and social assets, print and out of home, videos and trailers, and merchandise.
Campaign Highlights:
130k total attendance across 3 days
first time HARD Summer expanded to a 3-day festival
Announce + Lineup Campaign
Teaser of third day added announcement
Lineup Teasers - Clues to Artist Names
Lineup Announce Trailer
Lineup Ad Video
Content + Various Campaigns
On Site Media Team Direction
Merchandise Creative Direction
